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Marketing and Rewarding In-Depth Review

Interventions focus primarily on brand, image, lifestyle, and benefit, and can be used by cities in conjunctions with other 'physical' interventions or as stand-alone programs. They are often referrred to as 'soft measures', voluntary change measures, psychological and behavioural strategies, or mobility management tools.

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Do The Right Mix

Sustainable urban mobility

do the right mix

Project Partners

  • bristol
  • 20160522 Arcadis
  • cts
  • erasmus
  • interactions
  • luxmobility
  • ui
  • 20160522 Wuppertal

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